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A media franchise is an intellectual property involving the characters, setting, and trademarks of an original work of media (usually a work of fiction), such as a film, a work of literature, a television program, or a video game. Generally, a whole series is made in that particular medium, along with merchandising and endorsements. Multiple sequels are often planned well in advance and, in the case of motion pictures, actors and directors often sign multi-film deals to ensure their participation.